Supporting the best athletes in the world has been part of our brand DNA right from the very beginning. Our products have always drawn their differences from the level of performance required by these exceptional sportsmen and women. The feedback and information they provide has been – and still is – instrumental in developing the most advanced products on the market, from road to track cycling, Triathlon, fixed cycling and mountain biking. It has pushed and inspired our teams to develop the unique expertise in carbon fiber materials that makes our reputation today.
The historic victories in the world's greatest races are the culmination of our work and the heritage we are so proud of. History is still being written, experience it with us: Ride Your Dream.
Meet all the athletes and teams we stand alongside and help reach their full potential by providing them with the best products and materials.
The quest for performance has always been accompanied by the search for maximum efficiency. Road cyclists found the answer as early as 1984, choosing LOOK's revolutionary clipless pedal.
Riding our KEO BLADE CARBON pedals and enjoying the best power-to-weight ratio on the market today, 13 professional teams – including 7 UCI WORLD TOUR teams – will attempt to do better than in 2020: a year that featured a win at the Tour of Lombary, 16 stage victories and 7 Grand Tour placings.
A proven leader in technological innovation over the years, LOOK has won the highest number of medals in the history of the summer Olympic Games and has always been proud to provide partner federations and athletes with the best equipment available on the market.
Trust is an integral part of this history: track riders and cycling federations trust LOOK to offer them state-of-the-art equipment, as LOOK develops, tests, perfects and distributes its market-leading products. The cycling community can only witness the success of this synergy with the victories in Rio 2016 and in previous Olympiads.
All eyes are now turned toward TOKYO 2021.
The boards of the velodrome were no longer enough to fuel their fire… Our track bikes, including the 875 MADISON RS and the AL 464, have taken to a new, perhaps trendier playground: tarmac.
The creation of the LOOK CRIT TEAM with manager François Février at the helm was a natural evolution, giving riders he has helped develop since 2015 the opportunity to win the most prestigious criteriums around the world.
The expertise we developed in carbon fiber manufacturing and pedal design rapidly went beyond the frontiers of road cycling.
Our X-TRACK RACE CARBON pedal has accompanied several of the greatest current cross-country MTB champions, including Loana LECOMTE and our Santa Cruz FSA and KMC Orbea teams. The sturdiness and signature power-to-weight ratio of our LOOK pedals provide riders with the optimal power transfer to reach their goals.
Our enduro athletes are not to be overlooked however. Equipped with X-TRACK EN-RAGE PLUS Ti pedals, our Specialized enduro team are about to hit the slopes with full control.
3 disciplines, 2 transitions but only one bike: the 796 MONOBLADE RS is the ultimate triathlon bicycle ridden by our athletes Denis CHEVROT, Alice BETTO and Laurent JALABERT.