Supporting the best athletes in the world has been part of our brand DNA right from the very beginning. Our products have always drawn their differences from the level of performance required by these exceptional sportsmen and women. The feedback and information they provide has been – and still is – instrumental in developing the most advanced products on the market, from road to track cycling, Triathlon, fixed cycling and mountain biking. It has pushed and inspired our teams to develop the unique expertise in carbon fiber materials that makes our reputation today.
The historic victories in the world's greatest races are the culmination of our work and the heritage we are so proud of. History is still being written, experience it with us: Ride Your Dream.
Meet all the athletes and teams we stand alongside and help reach their full potential by providing them with the best products and materials.
The quest for performance is written into LOOK's DNA. Road cyclists understood this as early as 1984 by choosing the innovation of the #MADEBYLOOK clipless pedal.
Equipped with our [KEO BLADE CARBON](### page_identifier: marketing_page_keo_blade_carbon_ceramic ###) at the best weight / power ratio on the market, our 15 professional teams under contract, including 9 UCI WORLD TOUR teams and 6 UCI ProTour teams, will try to do better than the 2021 season..
A proven leader in technological innovation over the years, LOOK has won the highest number of medals in the history of the summer Olympic Games and has always been proud to provide partner federations and athletes with the best equipment available on the market.
Our long-lasting and fruitful collaboration with the French National Track Cycling Team continues. After a successful Tokyo campaign which saw the T20 reach new levels of aerodynamic performance, our eyes now turn toward Paris 2024.
The expertise we developed in carbon fiber manufacturing and pedal design rapidly went beyond the frontiers of road cycling.
Our X-TRACK RACE CARBON pedal has accompanied several of the greatest current cross-country MTB champions, including Loana LECOMTE and our Santa Cruz FSA. The sturdiness and signature power-to-weight ratio of our LOOK pedals provide riders with the optimal power transfer to reach their goals.
Our enduro athletes are not to be overlooked however. Equipped with X-TRACK EN-RAGE PLUS Ti pedals, our Specialized enduro team are about to hit the slopes with full control.
Alice Betto of Italy will be the only triathlete flying the LOOK colors this season. Exceptionally consistent over the last few years, the triple Italian champion confirmed her potential with a 7th place at the Tokyo Olympic Games.
LOOK athletes are entering a new world: GRAVEL CYCLING. The TEAM LOOK GRAVEL uses our 765 GRAVEL Green Mat bikes equipped with our X-TRACK RACE CARBON pedals. Sébastien, Rémi, Pierre and Florent set out to conquer the dusty roads and trails that are the beauty of this new discipline straight from the United States!
The boards of the velodrome were no longer enough to fuel their fire… Our track bikes, including the 875 MADISON RS and the AL 464, have taken to a new, perhaps trendier playground: tarmac.
The creation of the LOOK CRIT TEAM with manager François Février at the helm was a natural evolution, giving riders he has helped develop since 2015 the opportunity to win the most prestigious criteriums around the world.