LOOK creates contemporary products to support athletes who want to push their limits. Whether professional or enthusiast, pushing oneself is a quest for athletic performance and pleasure.
This desire for personal competition makes it possible to overcome one's own limits and to challenge oneself. A state of mind in which success lies only in the value of the fulfillment generated. Any champion goes beyond their limits, and is someone who asserts themselves in their sport.
Defiant fighter, they are not necessarily first because whatever their sporting practice (professional or amateur) they set themselves a level of excellence that brings pride, recognition and admiration.
"Champions, enthusiasts, LOOK teams: Athletes who push their limits."
7am You prepare meticulously. You take your bike, contemplate the fluidity of its lines, the perfection of its mechanics and the precision of its finishes. Feel the carbon under your fingers. Set your pedals. You know what will happen between the two of you.
Focus on your breath, your heart rate. Correct your trajectory, find the right position. Body and machine as one, savor the lightness and press on, head down, the senses heightened. From now on everything feels more alive, more intense, grander. Draw on your resources, find a second wind, overcome discouragement, surprise yourself with your endurance and courage. Measure the distance traveled and look beyond the horizon.
With each tiny victory you push towards new conquests. You return exhausted, whipped by the wind and adrenaline, shivering but carried away by the effort and the magic of the moment. And already yearning for the next outing.
Since its inception, the LOOK know-how has been fueled by the performances achieved by its champions in the race. Partners of the brand, the goal of victory transcends these athletes in the test of time. Their strength is mental and physical, their power is mechanical.
The weaving of the carbon material and its shaping gives birth to the accomplishments of these athletes.
By pushing our boundaries and exceeding our limits, LOOK exalts the senses and the passions (and ignites the spirits). Above all, LOOK utilizes technology to bring out the emotions that allow each cyclist to perfect their performance.A performance that is expressed through victories and surpassing oneself, and also through the ability to tame one's fears and doubts, to overcome hardships and to share one's emotions.
A light, streamlined bike that can win you a few thousandths of a second, climb faster, achieve a victory... both big and small! The Olympic Games. bicycle, medal-winning bike, the bike of amateur and professional athletes, the "Bike of the Year" and the bike for all outings.