Following the success of the first episode, WE ARE LOOK is back to introduce the people who design and manufacture our exceptional products. As we did last year, we asked them three questions to highlight some of their day-to-day activities and better understand what makes them an integral part of the LOOK brand:

  • What is your daily job at LOOK?
  • What does the LOOK brand mean to you?
  • Which product are you most proud of?

Four employee portraits

This year, LOOK releases four video portraits that take you right into the heart of our factory in Nevers. It is here, in the center of France, that the company has been located since its creation in 1951.



Head of Quality

Head of Quality Frédéric Delau emphasizes the importance of controlling the manufacturing process from A to Z in order to reach the high level of quality that characterizes all LOOK products. These standards are fully embodied by the LOOK KEO BLADE CARBON pedals, a product that helped eight professional teams push the limits of human performance on the roads of the Tour de France.

From Nevers to Tokyo



Composite Engineer

LOOK has been a long-standing partner of the French National Track Cycling Team since the Seoul Olympics in 1988. Composite engineer Jérôme Billiet will describe the four years of research and development that went into the creation, design, prototyping, and production of the T20, the most advanced track bike ever to come off our production line. In eleven Olympic Games, LOOK athletes have won 43 medals, of which 14 gold. And with this 100% Made in France bike, a new collection of medals won in Tokyo made the LOOK employees proud!

Last but not least, Antoine Boisseau-Zapata, brand identity manager, and Bruna Cantrelle, head of purchases, complete our series of portraits. As always, the focus is on the know-how, expertise, and passion that LOOK and all our committed team members and partners have been putting into performance for over 70 years.



Brand Identity Manager

LOOK is a brand with character, whose sense of innovation is shared by its engineers and designers. For more than thirty years, one material has inspired this avant-garde spirit: carbon. Antoine Boisseau-Zapata describes how this element and his interactions with those who work with it inspire him daily to create interest and emotion for the LOOK brand.



Head of Purchases

Surpass yourself, perform, persevere: Bruna Cantrelle confides that she finds these sports values in her job. The search for reliable suppliers who can meet our quality requirements is a never-ending quest. Without the daily perseverance of our purchasers, our products would not reach the level of performance that allows all cyclists, from professionals to enthusiasts, to push their own limits.


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