Berlin-based artist Julia Hariri brings her vibrant, expressive and sculptural visual language to the 795 Blade RS 3. She turns a machine built for speed into a moving tribute to women, to freedom and to self-expression. A new chapter of The Art of Cycling, LOOK’s series of collaborations with creators who have a singular way of seeing.
Alongside my ongoing exploration of women and their position within society, my recent works are particularly concerned with the idea of feeling alive. I am interested in the way we often lose this sense of aliveness as we become caught in routines and move through life with tunnel vision.
A bike can be many things. A machine. A challenge. An escape. A way forward. For Julia Hariri, it becomes a body in motion. The Berlin-based, German-Iranian artist devotes her work to the female body: not as an object observed or defined by others, but as a powerful, joyful and fully sovereign subject. Colourful and fluid, her work challenges the way women’s bodies have traditionally been portrayed. For The Art of Cycling, Julia turns this gaze to the 795 Blade RS 3.
One of LOOK’s most radical race machines, built for speed and performance, becomes the canvas of an artist whose work speaks of female identity, freedom and the right to take up space. Her forms embrace the frame and bring it to life. Curves meet carbon. Colour meets speed. Expression meets performance.
Each 795 Blade RS 3 The Art of Cycling x Julia Hariri is part of a strictly limited edition, bringing Julia’s artwork to a series of race-ready canvases. While they all share the same artwork, each frame is individually numbered, making every one a piece of the story.
Fifty opportunities to own a piece of Julia Hariri’s vision, where art, feminism and the freedom of cycling meet.
50 frames. One artwork. No second edition.
For decades, the female body has been painted, photographed, sculpted and staged through someone else’s eyes. Julia Hariri turns the perspective around.
Her work celebrates that body without ever reducing it to an object. Her women are fluid, expressive, imperfect and powerful.
They move. They exist. They take up space.
On the 795 Blade RS 3, this gaze claims new territory. A race machine becomes her canvas, bringing together physical strength and softness of form, speed and emotion, competition and self-expression.
Not an interpretation of femininity. A declaration of it.
Each frame comes with a curated collection, designed to be ridden, carried and lived with: Julia’s vision, from the road to everyday life.
A pair in the Julia Hariri edition, delivered in its own box.
The edition’s artwork, LOOK x Hariri, 40 × 60 cm on Hahnemühle Photo Matt Fibre paper.
Julia’s artwork, for everyday life.
Performance is usually measured in numbers.
Seconds. Watts. Weight. Speed.
But what happens when performance becomes something you can feel?
Julia Hariri makes it visible. Her vibrant forms soften the machine’s look without taking anything away from its strength. Quite the opposite: they make it more alive.
The 795 Blade RS 3 is a reminder that strength doesn’t need to look aggressive.
That power can be expressive. That beauty and performance can coexist.
They can share the same frame. And go very, very fast.
