CHARACTER

LEARN, CREATE AND PASS ON

"EVERYTHING HERE IS BUBBLING, ALIVE, EXHILARATING"

A shared pride

From the entrance, everything is steeped in legend. The legend of champions who wrote the pages of the most wonderful history of professional cycling. But don't be fooled into thinking that the place inspires nostalgia. Everything here is bubbling, alive, exhilarating.

In their design office, engineers employ a great deal of gray matter to innovate and to transform another matter, carbon, into precision mechanics. Because this is the birthplace of the first carbon frame and the first automatic pedal which have today become essential references of high-performance cycling.

The designers create new lines, reinvent aerodynamics, improve handling and cyclist comfort, and are already creating the bikes of tomorrow.

These desires to innovate take shape in the heart of the workshop. The material we are working with, that we shape to the nearest micron, the pieces that we assemble by hand and the many operations we perform, bear witness to the know-how worthy of the greatest French manufacturing.

Every bike, every piece of equipment is lovingly produced by those who, day after day, bestow the best of their skills, their art, their intelligence so that LOOK remains this great brand of exceptional bike. Something to be proud of, the architects of the victories of champions; this is what LOOK represents in this exceedingly demanding world of cycling.

Our great brands come with great emotion.

INNOVATE

INNOVATE

A REBELLIOUS AND AUDACIOUS SPIRIT

For over 70 years, LOOK has broken the mold in its market by looking ever further, beyond the expected. This typically French rebellious spirit, driven by avant-garde and daring characters, has profoundly influenced our history as well as our corporate culture.

Bernard Hinault Tour de France Yellow jersey

THE CULTURE OF BEAUTIFUL

AESTHETICS FIRMLY IN FOCUS

Our character is also expressed through the culture of beauty, the perfect craftsmanship, the well considered touch, the precisely chosen lines and colors. We firmly believe that cycling is a living art, where body language and design profoundly affect our senses.

A COLLECTIVE PASSION

A COLLECTIVE PASSION

The LOOK culture is more than anything else a story of men and women with a common passion; cycling. This team spirit, these human and affectionate relationships have allowed us to overcome our own limits and to reach a level of excellence that we pass on today with pride.

#RIDEYOURDREAM