Supporting the best athletes in the world has been part of our brand DNA right from the very beginning. Our products have always drawn their differences from the level of performance required by these exceptional sportsmen and women. The feedback and information they provide has been – and still is – instrumental in developing the most advanced products on the market, from road to track cycling, Triathlon, fixed cycling and mountain biking. It has pushed and inspired our teams to develop the unique expertise in carbon fiber materials that makes our reputation today.
The historic victories in the world's greatest races are the culmination of our work and the heritage we are so proud of. History is still being written, experience it with us: Ride Your Dream.
Meet all the athletes and teams we stand alongside and help reach their full potential by providing them with the best products and materials.
The quest for performance is written into LOOK's DNA. Last October, LOOK Cycle announced a triumphant return to the World Tour alongside Team Cofidis.
As with all bikes, the development timeline is long and involves computer, lab, and in field testing. We utilize aerodynamic studies to optimize ride feel, aerodynamics, weight optimization, and other key attributes. The teams offer us a safe environment to finalize development.
We will be sharing more details in the months to come, stay tuned for technical specifics, model line up plans, and our go to market schedule.
A leader in technological innovation, LOOK holds the record for the most medals won in the history of the Summer Olympic Games and has always taken pride in providing partner federations and athletes with the best equipment on the market.
On the velodrome, our long-standing collaboration with the French Cycling Federation continues. After a successful 2021 campaign that saw the T20 shine on the wooden boards of Tokyo, our eyes now turn to Paris 2024. We will be counting on the talents of Mathilde Gros and Melvin Landerneau, reigning World Champion and European Champion respectively. LOOK will also support the USA Cycling Sprint Team for the current Olympic campaign.
Our jointly-developed expertise in carbon fiber design and clipless pedals has transcended the boundaries of the road and track.
On the mountain bike front, the power-to-weight ratio and the reliability of all equipment is paramount. Riders from both the Rockrider Racing Team and Lapierre Mavic Unity will be relying on X-TRACK RACE CARBON pedals in their quest for victory.
On the Enduro World Series scene, we will be providing Team Specialized Enduro and Team Lapierre Zipp Collective with X-TRACK EN-RAGE PLUS Ti pedals.
Last but not least, talented Frenchman Thomas Genon will continue to cause upset on the slopestyle/freeride circuit with our TRAIL ROC pedals underfoot.
LOOK athletes are venturing into new territory: GRAVEL. TEAM LOOK GRAVEL riders Sébastien, Rémi, Pierre and Florent are equipped with our 765 GRAVEL Green Mat bike and X-TRACK RACE CARBON pedals to conquer the dusty roads and trails that reflect the beauty of this rugged discipline.
They will be joined by new recruit Charlotte Simond for 2023.
The boards of the velodrome were no longer enough to fuel their fire… Our track bikes, including the 875 MADISON RS and the AL 464, have taken to a new, perhaps trendier playground: tarmac.
The creation of the LOOK CRIT TEAM with manager François Février at the helm was a natural evolution, giving riders he has helped develop since 2015 the opportunity to win the most prestigious criteriums around the world.