LOOK x Pogačar
Le phénomène slovène

A boyish face, a few rebellious locks trying to escape from the helmet and a pedal stroke lively enough to terrorize the most agile climbers in the peloton: at only 23 years old, Tadej Pogaçar< /b> has been crushing the World Tour with all his talent and panache for several seasons already. At LOOK, we are very proud to count the Slovenian phenomenon of the UAE Team Emirates among our athlete ambassadors.



Keo Blade Carbon Ceramic TI

Double winner of the Tour de France, Tadej also has 9 stage victories in the Grand Tours, Liège-Bastogne-Liège 2021, the Tour of Lombardy 2021 and the Strade Bianche 2022 to his credit. He will try in a few weeks to achieve a third success in the Tour and can count on the high performance KEO BLADE CARBON CERAMIC Ti pedals to achieve his goal.

Featuring a carbon body and patented carbon blade technology, our flagship pedal also features a titanium axle, ceramic bearings and a 700mm2 bearing surface for optimal power transfer. Weighing in at just 95g per pedal, the KEO BLADE CARBON CERAMIC Ti is cut for maximum aerodynamic efficiency and offers the best power-to-weight ratio on the market.

For me, LOOK pedals are the choice of performance: the KEO Blades are fantastic with a large contact surface and minimum weight. They are perfect for optimal power transfer!” - Tadej Pogačar



Au-delà de ses propres résultats et ambitions, Tadej s’investit personnellement dans le sport qui lui a déjà tant apporté. C’est lui qui est derrière la fondation de l’équipe Pogi Team, une équipe développementale qui offre aux étoiles montantes du cyclisme l'occasion de faire éclore leur talent dans un cadre professionnel. À l'instar de leur parrain, ces jeunes cyclistes rouleront fièrement en pédales LOOK lors de la saison 2022.

« En plus d’être un partenaire technique de l’équipe UAE Team Emirates, LOOK est également partenaire de l’équipe Pogi Team, ce qui est très important pour le développement des futurs talents en Slovénie. Je suis fier de rouler avec LOOK, inventeur de la pédale automatique, et qui est mon choix depuis que j’ai commencé à faire du vélo en compétition! Je me réjouis de compter LOOK à mes côtés pour de nombreuses années à venir! » - Tadej Pogačar



Decked out in bib number #1 on this year's Grande Boucle, the reigning champion will have the eyes of the world and the peloton on him as he takes on the French roads. But we have no doubt that with the maturity, panache and power he has already shown on the biggest stage in world cycling, he will be the man to beat this July.

"Tadej represents the values of our brand, performance, panache, courage... After more than 35 years of history and millions of pedals produced in our factory in France, partnering with him is a wonderful chapter for LOOK. We are delighted to support Tadej, UAE Team Emirates and Team Pogi, to nurture future young talent and bring the passion of cycling to a wider audience in Slovenia and Europe. Our “Made in France” technical experience in the manufacture of pedals will be an asset, in July, to help Tadej chase the podiums on the mountainous roads of France.» - Federico Musi, CEO LOOK Cycle

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