Foreword.
Performance has always been our language. But it was never the whole story.
We gave the sport its first clipless pedal, and the first carbon bike to win the Tour de France. From the very beginning, we also cared about something the numbers cannot hold: beauty, craftsmanship, expression. It is what we call The Art of Cycling, a series in which artists and creators meet the hands of the women and men of LOOK.
A frame is a canvas. And a canvas is an invitation. This time, we extend it to women: their power, their movement, their right to speed and to a beauty they define for themselves. To express it, we turned to Julia Hariri.
This is not art placed on a bike. It is a bike revealed as art.
Federico Musi, CEO LOOK Cycle
Meet Julia Hariri.
A German-Iranian artist based in Berlin, Julia Hariri has made the feminine form her constant point of reference.
Trained in fashion design, she spent several years at a renowned fashion house before devoting herself to painting and ceramics. Vibrant colour, organic forms, clean structures: her work has taken on a distinctly feminist perspective and, above all, reaches for freedom and lightness.
On the 795 Blade RS 3, that vision takes to the road. Strength and grace in the same object, the personal and the political, moving together at speed.
“This idea of freedom is closely connected to the way women experience their bodies and their place in society.”
In Her Own Words.
“My work explores the tension between these restrictions and the desire for freedom, movement, and self-determination.”
“My recent works are particularly concerned with the idea of feeling alive. We often lose this sense of aliveness as we become caught in routines. For me, sport represents a powerful counterbalance: in moments of intense effort, we become fully aware of our bodies, our breath, and our minds. Activities such as cycling embody this feeling of autonomy, presence, and vitality.”
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“Alongside my ongoing exploration of women and their position within society, my recent works are particularly concerned with the idea of feeling alive. I am interested in the way we often lose this sense of aliveness as we become caught in routines and move through life with tunnel vision. In our everyday lives, we tend to forget to appreciate the present moment.
At the same time, we rarely step outside our comfort zones or challenge our own limits. For me, sport represents a powerful counterbalance to this. Through physical exertion, we reconnect with ourselves.
In moments of intense effort, we become fully aware of our bodies, our breath, and our minds. There is a unique sense of freedom in realising that we have agency over our own bodies and decisions, that we choose how far we want to go and how deeply we want to experience ourselves. Activities such as cycling embody this feeling of autonomy, presence, and vitality.
This idea of freedom is closely connected to the way women experience their bodies and their place in society. Women often navigate a world shaped by different expectations, limitations, and unspoken rules. These realities can create both physical and psychological barriers, influencing the way women move through the world and experience their own bodies. Ultimately, it reflects on what it means to reclaim ownership of one’s body and to rediscover a deeper sense of aliveness.”
Julia Hariri
“For me, sport represents a powerful counterbalance. Through physical exertion, we reconnect with ourselves.”
The Female Gaze.
For decades, the female body has been painted, photographed, sculpted and sold through someone else’s eyes.
Julia Hariri chooses another perspective. Her work embraces the feminine form without reducing it to an object. On the 795 Blade RS 3, that perspective finds an unexpected new surface: a race machine becomes a canvas for the female gaze, bringing together physical strength and visual softness, speed and sensuality, competition and self-expression.
Not an interpretation of femininity. A declaration of it.
Her women are fluid, expressive, imperfect and powerful. They move. They exist. They take up space.
“Ultimately, my art reflects on what it means to reclaim ownership of one’s body and to rediscover a deeper sense of aliveness.”
From Canvas To Carbon.
It all began with a single artwork, composed the way Julia composes her paintings.
Over several months, she developed it alongside LOOK’s Design Department. Then she moved onto the frame itself: painting directly onto the 795 Blade RS 3, she explored how her shapes could follow its lines and come alive at speed. Three frames were born this way, entirely by her hand and impossible to repeat. These originals became the reference for everything that followed.
“We had to rethink the placement of each form and refine each curve, size after size, so that the artwork breathes the same way on every frame.”
“I have followed Julia’s work for about ten years. Her work is a tribute to the female body, to its strength and to life itself. This was essential to us: that everyone could own a true work of art, from the smallest frame to the largest.”
Six Sizes. One Vision.
From one size to the next, tube lengths, angles and proportions change, so the same artwork cannot simply be scaled up or down. LOOK’s Design Department redrew it for each of the six sizes, from XXS to XL, so that Julia’s forms flow across every frame as she imagined them. Each frame is made to the same standards as every LOOK racing frame.
Fifty Frames. Fifty Statements.
Only 50 will exist.
Each 795 Blade RS 3 The Art of Cycling x Julia Hariri is part of a strictly limited edition. While they share the same artwork, each frame is individually numbered, making every one a piece of the story. Fifty is not a production number. It is a statement of rarity.
Beauty Has No Brake.
795 Blade RS 3 Julia Hariri Edition
| Weight | 890 g frame, size M |
|---|---|
| Bottom bracket | T47 (85.5 mm) |
| Seatpost | LOOK Aeropost 5 Carbon with offset |
| Stem | Compatible with LOOK Aero Carbon Stem not included |
| Handlebar | Compatible with LOOK Aero CarbonRS 3 not included |
| Thru-axles | M12 × 1.5: 100 mm front, 142 mm rear |
| Tyres | Up to 32 mm disc brake version only |
An Experience Beyond The Frame.
Each frame comes with a curated collection, designed to be ridden, carried and lived with: Julia’s vision, from the road to everyday life.
Keo Blade CeramicTi pedals
A pair in the Julia Hariri edition, delivered in its own box.
Fine Art print
Julia’s artwork for the edition, LOOK x Hariri, 40 × 60 cm on Hahnemühle Photo Matt Fibre.
Tote bag
Julia’s artwork, for everyday life.
The Freedom To Learn.
For millions of girls, freedom begins with something simple: the right to go to school.
Julia Hariri and LOOK share a conviction: education is one of the most powerful tools to change the world. One of the three frames hand-painted by Julia will support Malala Fund, founded in 2013 by Nobel Peace Prize laureate Malala Yousafzai and her father Ziauddin. The organisation champions every girl’s right to 12 years of free, safe, quality education.
Join us on this journey from 12 November. Discover Malala Fund
Meet Julia At Rouleur Live.
The 795 Blade RS 3 The Art of Cycling x Julia Hariri will be revealed to the public for the first time at Rouleur Live. On the LOOK stand, Julia Hariri will bring her creative world to life with a live painting performance. It is also where our journey with Malala Fund begins.
Julia’s live performance: Thursday 12 November, evening
Where To Discover It.
From 12 November, pre-orders open on lookcycle.com, with deliveries starting in December 2026.
The edition will also be presented in a curated setting at official LOOK dealers in the brand’s key markets.
The complete experience
- Frameset: frame, fork and Aeropost 5 carbon seatpost
- Keo Blade pedals in the Julia Hariri edition with their collector packaging
- Fine Art print of Julia’s artwork
- Tote bag
€6,990 incl. VAT, recommended retail price
Recommended cockpit options (not included): LOOK Aero Carbon Stem with LOOK Aero CarbonRS 3 handlebar, or the new LOOK Aero One cockpit (available January 2027).
The Art Of Cycling