From 1985 to today, an iconic and timeless design
LOOK has always wanted to mark cycling, whatever the era. The year 1985 is an indelible witness to this. This pivotal and memorable period was the introduction to the WorldTour circuit for the « La Vie Claire » team. Led by iconic characters Bernard Tapie and Bernard Hinault, the team is also supported by LOOK. Thus in 1985, the world of cycling was turned upside down with the PP65 , the first LOOK automatic pedals, which will accompany the team in its victories in the Tour de France and the Giro. A remarkable and noticed performance, thanks in particular to an iconic style jersey.
In this year 1985, the team chose an identity inspired by the colors of abstract art. A style assumed and still anchored in people's minds today. 2021 therefore marks the return of this atypical outfit, as the Delko team will once again wear this cubism-inspired design. A colorful kit, brought up to date and available in a limited edition for those nostalgic for the great era as well as neo-retro lovers.
Federico Musi, CEO of LOOK Cycle : « We are proud of our heritage acquired at the highest level and of the work carried out with the teams and athletes during all these years. It is an important and strong event for us to bring the 1985 legacy back to the fore with the Delko team. We have supported this team since its inception and have seen it grow step by step. The whole LOOK family wishes the best for this year 2021. »