Team Rwanda was founded in 2006 after Jonathan “Jock” Boyer assisted with a local bike race and spotted some significant talent. He came to Rwanda the beginning of 2007 to test riders and started with an initial team of five. Team Rwanda has continued to gain momentum during the past five years and is now poised to take the next step as a truly competitive international cycling team. The foundation has been laid to continue developing current riders, as well as attracting new young riders who are positioned to help Team Rwanda reach the pinnacle of cycling, the Tour de France.

27 gennaio 2012

The 3rd leg of the Track World Cup was taking place in Beijing from January 13th to 15th. It was the occasion for LOOK to pick up 13 more medals, including 5 Gold.

19 gennaio 2012

LACOSTE LAB revives the tradition of innovation that is part of LACOSTE's DNA. LACOSTE LAB's products show the natural link between the brand's history, its past and its future. LACOSTE LAB represents the future of the brand, giving it a head start by identifying tomorrow's products.

09 gennaio 2012

This year again, many athletes carried the colours of LOOK on the podiums. Whether it was on the road, the track, in triathlons or MTB, 2011 was fruitful for LOOK.

15 dicembre 2011

The French National Institute for Industrial Property (INPI), which had already rewarded the company from Burgundy on two occasions, awarded LOOK a special Trophee from 2 categories, ‘Sport- Leisure’, and ‘Everyday Life’. This was even more special as this was the 60th anniversary of the creation of INPI the 20th anniversary of the INPI Trophees.

07 dicembre 2011

LOOK goes away for the 2nd leg of the Track World Cup, which was taking place in Cali, Columbia, from December 1st to 3rd, with 9 medals, including one Gold for François Pervis. All those great results from the French, Canadian and German track riders were achieved using LOOK 596 and 496.

06 dicembre 2011

This Monday, December 5th, the National Institute for Industrial Property (INPI) will celebrate the 20th anniversary of its Trophees.

02 dicembre 2011

American businessman Scott Ragsdale, who had set himself the incredible challenge to complete 7 Ironman distances, in 7 Emirates for 7 consecutive days, has just won his bet.

02 dicembre 2011

After winning a Eurobike Award in Germany in September 2011, the 920 has just been rewarded with a Star of the Observeur du Design, which celebrates the products with the most innovative design.

10 novembre 2011

The Track World Cup is kicking off, with the first leg taking place in Astana, Kazakhstan, from 4th to 6th November. French and Chinese federations, as well as the German Team Erdgas 2012, all equiped with LOOK 496 and 596, displayed their talent and allowed LOOK to score 5 more medals, including 2 Gold.

08 novembre 2011

Scott Ragsdale, a businessman living in Dubaï, is undertaking an amazing personal challenge : to complete 7 Ironman distances for 7 consecutive days across each of the 7 Emirates of the UAE.

28 ottobre 2011

The French team, equipped with LOOK 496 and 596, have once again surpassed themselves at the Track European Championships that took place in Apeldoorn, Netherlands, from 21st til 23rd October.

28 ottobre 2011

The 16th Panamerican Games, a multi-sports event where 42 nations are present, are taking place in Mexico since October 14th. Venezuela's track cycling team has already secured five gold medals on their LOOK 496. Canada, with their LOOK 596, also managed to get a gold medal.

25 ottobre 2011

The 19 year old Team LOOK Beaumes de Venise rider Marvin Gruget won the X-Terra World Champion title in the 15-19 age category with his new LOOK 920. With a very honorable 17th place in the general classification, he manages to finish before the 2010 World Champion Conrad Stoltz and before the seven-times Tour de France winner Lance Armstrong.

24 ottobre 2011

Swiss triathlete Mike Aigroz signed a beautiful performance in Ironman Hawaii, where he finished 6th last Saturday.

11 ottobre 2011

When LOOK was founded in 1951 the company manufactured ski bindings. 60 years later, LOOK goes back to its first love and launches a brand new winter clothing line, a blend of urban and winter sports styles.

27 settembre 2011

The French team, which has been LOOK partner for many years, started as favourite in the U23 Road World Championships last weekend in Copenhagen.

26 settembre 2011

The first edition of the Ironman70.3 Pays d'Aix was under French domination with a French podium : Sylvain Sudrie finishes 2nd on his LOOK 596, barely one minute behind Stéphane Poulat, the winner of the race.

26 settembre 2011

LOOK practically swept all the podium honors on the Vuelta a España: the Kéo Blade pedals had many successes, including overall general classification with Juan Jose Cobo Acebo (Geox-TMC) the Combination Points jersey (Juan Jose Cabo) and the overall Team Classification (Geox-TMC). David Moncoutié (COFIDIS), managed to win the King of the Mountain jersey for the 4th year running on his LOOK 695. He thus establishes a new record.

12 settembre 2011

LOOK ha presentato la nuova gamma 2012 durante il salone Eurobike in Germania.E' stata l'occasione per svelare al pubblico la nuovissima full MTB.Subito la 920 si è guadagnata il premio per il Design.LOOK ha inoltre lanciato il primo pedale con misuratore di potenza,il Keo Power che ha attirato l'attenzione dei visitatori del salone.

08 settembre 2011

Mike Aigroz is signing great performances in 2011 : after he got a 5th position in Ironman Zurich in July, he just won on September 4th the first edition of Ironman 70.3 Ireland.

06 settembre 2011

French long distance triathlon champion Sylvain Sudrie, shows us the season isn't over for him : after he wonn the Tristar 11 in Lyon in July, he won this weekend Gérardmer Triathlon for the second year running.

05 settembre 2011

Polar, the market leader and pioneer in heart rate training technology, and LOOK, the inventor and leader in clipless pedals, have merged their expertise to introduce the world’s first clipless pedals to measure cycling power output.

05 settembre 2011

With two stages won already, Cofidis are displaying their strength on Spanish ground. Moncoutié's 11th stage win was his 4th overall on the Vuelta, while Estonian TT Champion took the lead on the 14e stage.

05 settembre 2011

Only a few days to wait...you'll soon be able to discover online the whole new 2012 range.

01 settembre 2011

Come and join us at the LOOK booth to discover all the new 2012 products. We will also be organising daily KEO POWER clinics at 11 AM, 2 PM and 4 PM.

29 agosto 2011

Congratulations to all of you for taking part in our "25 years of innovations" contest

25 Luglio 2011

At the end of an epic stage which ended with the climb of the Galibier, Thomas Voeckler (Europcar), riding on Kéo Blade, keeps his Yellow Jersey, with just a few seconds lead on the Schleck brothers.

22 Luglio 2011

Endura Racing opened the Czech Cycling Tour (UCI Europe Tour 2.2) in Unicov in eastern Czech Republic with an impressive win the 24km team time trial. Despite this being Endura Racing's second TTT of the season, they were able to win with a four second margin from PSK Whirpool to put former Oceania time trial champion Jack Anderson into the leader's yellow jersey.

12 Luglio 2011

A few days before the start of the most prestigious bike race in the world, David Moncoutié takes the time to tells us about his goals on the Tour.

01 Luglio 2011