1984, LOOK invents the automatic pedal
The history of the automatic pedal will always remain linked to LOOK, which managed to impose this revolutionary concept, thanks to Bernard Hinault who won his fifth Tour de France, in 1985 with the first LOOK automatic pedals.
It is this will to innovate that allowed LOOK to keep its status of world-wide leader and to impose its standard admitted world-wide: the Keo standard.
The pros weren't wrong: the greatest teams in the Pro Tour and Continentale Pro chose LOOK pedals.