LOOK: one of the most innovative firms of the market
Inventor of the clipless pedal, of the first carbon frame in 1986 and of the first track single-piece carbon frame, LOOK is the worldwide leader of the road clipless pedal. Its policy in the field of research and development earned it the INPI Trophy of the most innovative small and medium sized firms of France in 2009. LOOK has also won 4 times the Bike of the Year award in France; it was several times awarded the Star of Design as well as the IF Design award in Germany in 2010. LOOK has an incomparable experience and know-how in carbon designing and manufacturing.
An independent company, LOOK has its head office in Nevers, where all the designing and development of products takes place, and a production site. LOOK has a staff of around 420 people throughout the world today.

  • 1984

    First clipless pedal

    Look launches the first clipless pedals for road cycling. A concept that duplicates the principle of ski bindings, an innovation which allows the brand to become the world leader for clipless pedals.

  • 1985

    Tour de France Victory

    Bernard Hinault contributes to reinforce the success of clipless pedals by winning the Tour de France. At that time, the whole pack still rode with toe clips. LOOK visionary : nowadays no-one who imagine riding without clipless pedals.

  • 1986

    First Carbon Frame

    LOOK proposes the first carbon frame (with TVT tubes), the KG 86. It is completely handmade and combines Kevlar with carbon for increased rigidity. The frame brought luck to Greg Lemond, winner of the 1986 Tour de France.

  • 1988

    LOOK KG96

    LOOK constructs the first all carbon frame completely built by hand.

  • 1990

    First single-piece carbon frame

    Look enters in the race toward innovation and designs the KG 196, its first single-piece carbon frame that satisfies the demands for rigidity, aerodynamics and aesthetics. This lightweight frame is adapted to many types of ground.

  • 1991

    First single-piece track frame

    The KG 196 Track benefits from the same innovations as its road version. For use adapted to the track, its chain drive casing is raised and the rear tabs were modified. The beginning of a long story between LOOK and the track...

  • 1996

    6 medals at the Olympic Games

    LOOK carbon track frames won great success at the Olympic Games of Atlanta, walking off with 6 medals (4 gold and 2 silver medals)

  • 1998

    1st victory at the “Vélo de l’année” (Bike of the year)

    Brought out in 1994, the KG 171 was the outcome of research in the field of tubular frames. It is elected “Bike of the year”. It allowed Luc Leblanc to become World Champion for road cycling and accompanied Laurent Jalabert over numerous victories.

  • 1999

    2nd consecutive victory

    LOOK is awarded the Bike of the Year Prize for the second consecutive year in France with the KG 281, opening a new era of manufacturing, with variable-thickness tubes.

  • 2000

    New success at the Olympic Games

    Racing cyclists equipped with Look bikes win 7 medals at the Olympic games of Sydney.

  • 2002

    LOOK is awarded the INPI Trophy for Innovation

    The INPI Trophies for Innovation reward companies whose policy in the field of innovation and of development of industrial property is the most innovating.

  • 2002

    The LOOK KG381i is elected Bike of the Year in France.

    Replacing the KG281, the KG381i is the bike that represents the return to basics for Laurent Jalabert. He furthermore wins his second consecutive jersey of the best climber in the Tour de France on his KG381i.

  • 2004

    Keo innovation

    New KEO pedal, 95 grams of concentrated carbon technology with a brand new cleat system. The KEO pedal receives the Oscar of Design and it will impose new standards in terms of lightness.

  • 2004

    Launching of the 585

    The 585 is a carbon frame weighing less than a kilo equipped with the new HSC5 SL fork (295gr.), one of the lightest on the market. Of great versatility, it has become the reference for classical geometry frames.

  • 2006

    Victories on the 595

    Launching of the 595 with its E-Post system and carbon Nano Tubes. On this bike, Thor Hushovd won the last stage in the Tour de France and the classification per points in the Tour of Spain.

  • 2007

    Launching of the 586

    Monocoque frame stemming from an innovative and prize-winning technology: ultra lightweight frame weighing only 940 gr., it introduces numerous innovations like its Head Fit headset allowing independent settings or its E-Post integrated saddle stem.

  • 2007

    MTB Innovation

    LOOK launches the QUARTZ, the revolutionary MTB pedal with a springless concept and simple design, as well as the 986 Off-Road : the first 100% carbon MTB frame with an integrated seat post, the E-Post.

  • 2008

    Bike of the year

    The LOOK 586 is elected Bike of the Year in France. It's the 4th time this prize is awarded to the brand in 10 years.

  • 2008

    An exceptional year in competitions

    LOOK wins 15 medals at the World Track Championships and 5 medals at the Olympic Games of Beijing.

  • 2009

    The most innovating company of France

    Look for the second time is awarded the INPI Trophy for Innovation, in recognition of its “dynamism in the implementation of an industrial property policy”. Innovation remains The absolute priority for our engineers.

  • 2009

    Launching of 2 new pedals

    The KEO 2 MAX: the pedal of Alberto Contador, winner of the Tour de France 2009

    KEO BLADE, Innovation in the service of safety, of lightness, of comfort, and of reliability

  • 2010

    Launching of the 695

    The 695, an exceptional bike gathering several worldwide innovations (ZED 2 crankset, HSC7 fork, C-Stem), it is a marvel of integration. A powerful and accurate bike that has made unanimous support.

  • 2011

    Launching of the 920 and of the Keo Power

    After the road, it is the MTB that benefits of the integration technology: an integrated stem on the 920, which was rewarded by the Eurobike Award when it came out.

  • 2011

    Launching of the Keo Power

    Coming out of the Keo Power, the first pedal to measure pedalling power and cadence, developed in co-operation with Polar.

  • 2011

    INPI Trophy

    LOOK receives a Trophy from the INPI (French National Institute for Industrial Proprety) for the most innovative company of the last 20 years in 2 categories (Daily Life and Sport & Leisures).

  • 2012

    Launch of the L96

    On the occasion of the London Olympic Games, LOOK introduces the new L96. Its optimized aerodynamics and the integration of components specifically designed for the frame (ZED Track crankset, stem, handlebars, saddle clamp) make it the absolute weapon of choice.

  • 2012

    London Olympics

    LOOK wins 13 medals at the London Olympic and Paralympic Games, including 2 Olympic Champion titles, on road (A. Vinokourov on Kéo Blade) and on MTB (Kulhavie on Quartz).

  • 2012

    Launch of the 675

    LOOK carries on with its integration strategy and launches the 675, a versatile and stiff bike benefitting from the integrated A-Stem.

  • 2012

    New MTB pedal

    LOOK innovates once more in MTB and releases the S-Track, a new pedal which can be fitted with a removable cage. It gathers in itself 3 patents (spring wire fixing system - removable cage - cleat)

  • 2013

    Maximum integration with the 695 Aerolight

    LOOK again exceeded the boundaries of technology with the 695 Aerolight: Aerobrake integrated brakes 20% more powerful, new adjustable Aerostem stem, carbon fabric 1.5K lighter... On its release, it is rewarded with a Eurobike Award.

  • 2013

    Keo Blade 2: the new reference for pros

    The Keo Blade 2 is the result of long work by LOOK engineers to optimize all the parameters that made the success of the Keo Blade Carbon. The new design seamlessly integrates the carbon blade into the heart of the pedal to give birth to a pedal with the most aerodynamic profile ever created. More powerful with its new support surface increased by 75%, it is also lighter.

  • 2014

    795, successful integration

    The outcome of 30 years of experience in carbon and of 10 years of dedicated research conducted by our R&D department, the 795 is the most aerodynamic road bike ever created. With its 11 patents, it also integrates the most technology.