Look launches the first clipless pedals for road cycling. A concept that duplicates the principle of ski bindings, an innovation which allows the brand to become the world leader for clipless pedals.

Bernard Hinault contributes to reinforce the success of clipless pedals by winning the Tour de France. At that time, the whole pack still rode with toe clips. LOOK visionary : nowadays no-one who imagine riding without clipless pedals.

LOOK proposes the first carbon frame (with TVT tubes), the KG 86. It is completely handmade and combines Kevlar with carbon for increased rigidity. The frame brought luck to Greg Lemond, winner of the 1986 Tour de France.

LOOK constructs the first all carbon frame completely built by hand.

Look enters in the race toward innovation and designs the KG 196, its first single-piece carbon frame that satisfies the demands for rigidity, aerodynamics and aesthetics. This lightweight frame is adapted to many types of ground.

The KG 196 Track benefits from the same innovations as its road version. For use adapted to the track, its chain drive casing is raised and the rear tabs were modified. The beginning of a long story between LOOK and the track...

LOOK carbon track frames won great success at the Olympic Games of Atlanta, walking off with 6 medals (4 gold and 2 silver medals)

Brought out in 1994, the KG 171 was the outcome of research in the field of tubular frames. It is elected “Bike of the year”. It allowed Luc Leblanc to become World Champion for road cycling and accompanied Laurent Jalabert over numerous victories.

LOOK is awarded the Bike of the Year Prize for the second consecutive year in France with the KG 281, opening a new era of manufacturing, with variable-thickness tubes.

Racing cyclists equipped with Look bikes win 7 medals at the Olympic games of Sydney.

The INPI Trophies for Innovation reward companies whose policy in the field of innovation and of development of industrial property is the most innovating.

Replacing the KG281, the KG381i is the bike that represents the return to basics for Laurent Jalabert. He furthermore wins his second consecutive jersey of the best climber in the Tour de France on his KG381i.

New KEO pedal, 95 grams of concentrated carbon technology with a brand new cleat system. The KEO pedal receives the Oscar of Design and it will impose new standards in terms of lightness.

The 585 is a carbon frame weighing less than a kilo equipped with the new HSC5 SL fork (295gr.), one of the lightest on the market. Of great versatility, it has become the reference for classical geometry frames.

Launching of the 595 with its E-Post system and carbon Nano Tubes. On this bike, Thor Hushovd won the last stage in the Tour de France and the classification per points in the Tour of Spain.

Monocoque frame stemming from an innovative and prize-winning technology: ultra lightweight frame weighing only 940 gr., it introduces numerous innovations like its Head Fit headset allowing independent settings or its E-Post integrated saddle stem.

LOOK launches the QUARTZ, the revolutionary MTB pedal with a springless concept and simple design, as well as the 986 Off-Road : the first 100% carbon MTB frame with an integrated seat post, the E-Post.

The LOOK 586 is elected Bike of the Year in France. It's the 4th time this prize is awarded to the brand in 10 years.

LOOK wins 15 medals at the World Track Championships and 5 medals at the Olympic Games of Beijing.

Look for the second time is awarded the INPI Trophy for Innovation, in recognition of its “dynamism in the implementation of an industrial property policy”. Innovation remains The absolute priority for our engineers.

The KEO 2 MAX: the pedal of Alberto Contador, winner of the Tour de France 2009

KEO BLADE, Innovation in the service of safety, of lightness, of comfort, and of reliability

The 695, an exceptional bike gathering several worldwide innovations (ZED 2 crankset, HSC7 fork, C-Stem), it is a marvel of integration. A powerful and accurate bike that has made unanimous support.

After the road, it is the MTB that benefits of the integration technology: an integrated stem on the 920, which was rewarded by the Eurobike Award when it came out.

Coming out of the Keo Power, the first pedal to measure pedalling power and cadence, developed in co-operation with Polar.

LOOK receives a Trophy from the INPI (French National Institute for Industrial Proprety) for the most innovative company of the last 20 years in 2 categories (Daily Life and Sport & Leisures).

On the occasion of the London Olympic Games, LOOK introduces the new L96. Its optimized aerodynamics and the integration of components specifically designed for the frame (ZED Track crankset, stem, handlebars, saddle clamp) make it the absolute weapon of choice.

LOOK wins 13 medals at the London Olympic and Paralympic Games, including 2 Olympic Champion titles, on road (A. Vinokourov on Kéo Blade) and on MTB (Kulhavie on Quartz).

LOOK carries on with its integration strategy and launches the 675, a versatile and stiff bike benefitting from the integrated A-Stem.

LOOK innovates once more in MTB and releases the S-Track, a new pedal which can be fitted with a removable cage. It gathers in itself 3 patents (spring wire fixing system - removable cage - cleat)