Bretagne-Séché Environnement will become Fortuneo Vital Concept
The day after the Tour de France arrival, Bretagne-Séché Environnement announces that it will carry on as on next year under the name Fortuneo Vital Concept, after the name of its two new main partners.
2011 : Kéo Power, The force of accuracy
After a first incursion into the power measurement field with the Max One, an in-hub measurement tool patented at the end of the 1980s, in 2011 LOOK developed and launched the first pedal capable of measuring the cyclist's pedalling power and cadence, and the left / right leg force distribution.
Top 20 for Eduardo Sepulveda
He was 38th in the general classification 3 days ago, Eduardo Sepulveda is now in the Top 20 of the 2015 Tour de France after crossing the Pyrenees.
A great cycling and human adventure
LOOK was the partner of the Paris-Modena challenge from 4th til 8th July.
The Tour has a heart
The Heart Stage was starting in Vannes this year.
Pierrick Fédrigo's rant
Pierrick Fédrigo's not belligerent by nature. But on the 14th July, he felt so much resentment.
Vannes - Plumelec : the Heart's stage
Once again this year, Mécénat Chirurgie Cardiaque, with LOOK's support, gets its ambassadors to ride one of the Tour de France stages.
Pierre-Luc Périchon : ‘Leading the Tour at the same speed as in training conditions’
Pierre-Luc Périchon's interview.
Frédéric Brun’s interview (Bretagne-Séché-Environnement) after stage 4.
Double victory for Belaubre and Morel
The triathletes couple from the South of France, whom LOOK has supported for many years, both won the Elite French Champion title in Gravelines (Northern France) last weekend, riding their LOOK 596.
LOOK LABELS ITS PEDALS
LOOK designs and produces all its pedals in France and has just received the 'Origine France Garantie' label.
Final team line-up for the 2015 Tour
Frédéric Brun, Armindo Fonseca and Pierre-Luc Périchon are the last three BSE riders selected for the Tour de France. On 28th June, their names were added to those of Eduardo Sepulveda, Anthony Delaplace, Pierrick Fédrigo, Brice Feillu, Arnaud Gérard and Florian Vachon, who’d already been selected in the last few weeks.
To Luxembourg and Mayenne
The Bretagne-Séché Environnement team is on two fronts in this first week of June.
Towards a new Coupe de France for teams
At the end of the 10th and 11th legs (out of sixteen) of the PMU 2015 Coupe de France, at Plumélec and in the Boucles de l’Aulne circuit race, the Bretagne-Séché Environnement team is well ahead in the team classification for the national trophy.
Brice Feillu, Arnaud Gérard and Florian Vachon selected for the Tour
One month from the start of the next Tour de France, on 4 July in Utrecht, Emmanuel Hubert, general manager, and the staff of the Bretagne-Séché Environnement team have decided to complete their selection by designating three new riders for the "Grande Boucle".
Pierrick Fédrigo for the Coupe de France?
Pierrick Fédrigo, the leader of Bretagne-Séché Environnement, has possibly taken a decisive option on the PMU 2015 Coupe de France (the French Road Cycling Cup) on the last weekend of May by taking 3rd place in the Plumélec Grand Prix on 30 May, then 4th place in the Boucles de l’Aulne circuit race, at Châteaulin, on the following day.
LOOK is happy to announce its partnership alongside MASERATI for PARIS-MODENA™ that will take place from 4th to 9 th July 2015.
Kéo Blade 2 wears pink in Italy
He'd already won in 2008. The Pistolero won yesterday the second Giro d'Italia in his career, offering the Kéo Blade 2 it's second victory in a row on the Italian roads.
In Zeeland and Maurienne…
Two very different programmes for Bretagne-Séché Environnement riders in this second fortnight in May.
Fédrigo, Sepulveda and Delaplace, the first on the 795 for the Tour
Three riders have already been selected by Emmanuel Hubert, general manager , and the staff of Bretagne-Séché Environnement, for the next Tour de France, starting on 4 July.
Dan McLay very close in Picardy…
Dan McLay, the young (23) British sprinter from Bretagne-Séché Environnement, also completed a superb Tour de Picardie ...
The 795 in the lead in Europe
The Look 795 remains in the lead for the seventh consecutive week of the UCI Europe Tour with the Bretagne-Séché Environnement team.
Team LOOK Beaumes de Venise back at the top
Last weekend, Ploeuc sur Lie (Brittany, France) hosted the 3rd leg of the MTB French cup.
2010: integration has a new name
For many years LOOK has been interested in the advantages that integration of a bicycle's components could provide for a cyclist.
795 Light, 2015 Race bike of the year
The American press has fallen for it...after Vélo 101 in France, Road Magazine (US) has elected the 795 Light Race Bike of the year. After trying out many models, they were taken with LOOK's top of the range bike.
Benoît Jarrier, passionate about Roubaix
He rode close to the best this year on the cobbles, Benoît dreams of achieving even more.
COBBLES HAVE NEVER BEEN SO COMFORTABLE
Team BSE has chosen the LOOK 675 to face the Hell of the North on 12th April. Unequalled steering precision, DCSC 2 technology offering an ideal compromise between stiffness and flexibility: it's the ideal weapon to compete on the cobbles. Meet the mechanics who are putting the final touches to the bike's preparation a few days away from the epic Classic race :
Romain Feuillu enjoys renewed success
Romain Feuillu (BSE) won the Route Adélie last weekend, the 4th leg of the PMU 2015 French Cup, ahead of Nacer Bouhanni.
Double for the S-Track in the Cape Epic
The Swiss riders Christoph Sauser and Ariane Kleinhans win the celebrated South African race with our pedal.
Victory for Pierrick Fédrigo (Bretagne Séché Environnement)
Ten years after his success in the Cholet Pays de la Loire race, Pierrick Fédrigo did it again this week end. The Bretagne Séché Environnement rider won solo. It was at the start of the last round of the circuit that Fedrigo left behind Thomas Voeckler, his companion in the escape.
David Hauss: "Proud to ride the 795"
As a start on the 795, the triathlete from Reunion carried off the World Cup in Mooloolaba (Australia).
THE FIRST PARIS-NICE FOR THE 795
A bike experienced its baptism of fire in a World Tour competition from 8 to 15 March. The Look 795 that equips Bretagne-Séché Environnement, on the occasion of the Paris-Nice. Summary of its week in a race that has not been "to the sun".
The 795, Pro Team bike of the year
The 795, riden by Team BSE, has just been elected Pro Team Bike of the year by French website Vélo 101.
A new chapter in their history
Three times Team French Champion, LOOK Beaumes de Venise will take full advantage of the 989 and 987 this season.
A fantastic weekend
With 4 victories in Gabon and a podium on the Tour du Haut-Var, team BSE was very successful this weekend.
Track World Championships
From 18th to 22nd February 2015, get the latest news on the Track World Championships here !
First 2015 victory
Dan Mc Lay signs his first victory in 2015 for Team Bretagne Séché Environnement on the 3rd stage of the Tropical Amissa Bongo in Gabon, in Koulamoutou.
Track World Championships
From 18th to 22nd February, LOOK will fly its colours at the National Velodrome in Saint-Quentin-en-Yvelines where the 2015 Track World Championships will take place.
2009 : 2 new pedals
25 years after revolutionising the world of cycling by inventing the automatic pedal, LOOK launch a new generation of pedal: the Kéo Blade.
Greetings from Thailand !
The happy participants of the 2015 LOOK Premium trip sent us their greetings from Thailand !
LOOK presents the Boeshield T9
LOOK presents the Boeshield T9, a new generation of paraffin wax based lubricant originally developped by Boeing, and introduces it to its customers who'll get a free sample with their 695 LIGHT, 696 AEROLIGHT, 795 LIGHT, 795 AEROLIGHT, 987 and 989.
A great season start for Bretagne Séché Environnement
The Tour of San Luis ended Sunday on a stage victory for Mark Cavendish and a 5th place for Huratovich.
Bretagne Séché Environnement starts off the 2015 season
While a part of the team BSE is on a training camp in Lloret del Mar, Spain, 6 riders have flown off to Argentina for the San Luis Tour. This 7 days race launches the 2015 season and welcomes great riders (Quintana, Kwiatkowski, Cavendish...).
Bretagne Séché Environnement invited on the Tour de France
Team BSE will take part in the 2015 Tour de France riding the LOOK 795. For the second year running, the Britanny team got one of the 5 wild cards given out by the Tour organizers.
LOOK & BRETAGNE SECHE : A new partnership, real ambitions
Team Bretagne-Séché Environnement, who took part in its first Tour de France in 2014, and LOOK, who’s been a pro peloton regular for 30 years, have signed a partnership which will allow BSE riders to use the LOOK 795 right from the start of the 2015 season.
We have found out that copies of LOOK 695* frames are being offered for sale in Asia and very recently in Europe.
Thomas Boudat, the track marathoner
For his return to the World Cup in London, he finished 5th of the Omnium. The discipline World Champion has also just started riding as a pro for Europcar.
LOOK proud to be the Canadian team's partner.
Last year's Pursuit World Cup winner, the Canadian women team is one of the track strong nations.
Already 2 victories for LOOK
The World Cup kicked off on the Guadalajara track in Mexico. LOOK athletes were off to a good start.
2008 : 586 Bike of the year
The launch of the 586 was quite an event in the market. This one-piece frame boasts all the features of the ideal bike: thanks to LOOK’s exceptional know-how in carbon, it is the perfect compromise between rigidity and smoothness, thus offering responsiveness, exceptional roadholding and comfort. Beyond its technical prowess, the 586 is also a frame boasting aesthetics crafted down to the smallest details and highly contemporary lines.
Greg Baugé: “Bound to excel…”
Greg Baugé won his first European speed trial title on the L96 at home in Guadeloupe. He tells us about it.
Twelve medals for LOOK !
Taking place in Guadeloupe (French West Indies), the continental meeting allowed LOOK athletes to take home 12 medals, including 5 Titles.
Roc d'Azur 2014
Fanny Bourdon reaches the podium twice on her 927 at the Roc d'Azur. With the S-Track Cages, Christoph Sauser takes the second place of the marathon race.
Valverde and Movistar at the top with the Kéo Blade 2
The Spanish rider wins the individual classification ahead of Alberto Contador. Team Movistar keeps the best world team title...
Charlotte Morel's incredible weekend
Two races in one weekend for the French triathlete who wins the Natureman Verdon. Mike Aigroz finishes in second place.
Kristian Hynek shines with the S-Track
The Team Topeak rider wins a marathon World Series stage in Ornans (France) with our MTB pedals.
Aigroz gets back on the podium
After two tough years, Mike Aigroz finishes 3rd on Ironman Mallorca. In Nice, Anne Tabarant climbs on the 3rd step of the podium of the French Championships.
For the second year in a row, our pedals win the professionals world title. Michal Kwiatkowski is the first Polish rider to wear the rainbow jersey.
Our headways in the sector of aerodynamics is numerous and find applications with bicycles and pedals of course, but also with apparel. The Super Highway overall is the fruit of extensive research, to offer you the fastest, most innovative clothing that will accompany you daily in your quest for performance.
BLADE TECHNOLOGY ACCESSIBLE TO ALL
With the new Keo 2 Max Blade LOOK presents the technology of a pedal with composite blade.
2007 : Launch of the 986
Lightweight, comfort and handling are the keywords for this hardtail that has just revolutionised the MTB world.
795 Aerolight rewarded Italian tradeshow
The biggest and most important Italian tradeshow rewarded the LOOK 795 Aerolight for the quality of its design.
Julien Simon : "A beautiful victory"
One race away from the final, Cofidis rider Julien Simon is assured to win the French Cup general classification.
Sylvain Sudrie becomes Vice World Champion
Riding his 596, our triathlete won his fourth world medal in China.
Taaramäe is the strongest
Cofidis team is experiencing a great month. After Navarro on the Vuelta, Rein Taaramäe is now the winner of the Tour du Doubs.
An incredible season for the Kéo Blade 2
With Alberto Contador's victory on the Vuelta, the Kéo Blade 2 wins every Grand Tour this season.
Sylvain Sudrie, a regular winner
This is our triathlete's 4th victory on the Long Distance Gerardmer Triathlon. Next stop : the World Championships where he'll be competing on his 596.
Riding his 695 Light, Cofidis team leader won the 13th stage of the Vuelta.
LOOK is on the Eurobike show from 27th to 30th August !
Join us on the Eurobike show (Germany), the biggest bike international trade show and discover the whole LOOK 2015 range, including the new 795, new 989 and 987 MTB and the new Kéo 2 Max Blade, as well as many other new products !
LOOK Beaumes de Venise keeps the trophy
For the third year in a row, LOOK Beaumes de Venise wins the title of the Best French Team.
Hervé Faure is back in the game
After some difficult time, Hervé Faure finishes 3rd of the legendary Embrun triathlon.
The LOOK 795 officially revealed
In the wake of the Tour de France, the international press discovered the new flagship model of the brand: the 795…
A legendary Tour for the Kéo Blade 2
With 13 stage victories, Vincenzo Nibali’s final victory, Jean-Christophe Peraud’s second place and Rafal Majka’s king of the moutain jersey, the Kéo Blade 2 has just lived an awesome Tour de France !
Already new records for the Keo Blade 2
After 2 weeks of race, Look athletes have already equaled last year's record with nine stages victories.
LOOK Beaumes de Venise stays on course
One step away from the end of the season, LOOK Beaumes de Venise remains the national team classfication leader.
Already six victories for the Keo Blade 2
After ten days of race, LOOK athletes have been ever-present
The polka dot adventure continues for Lemoine
Best climber since the second stage, Cyril Lemoine is going to ride the 675 today on the 5th stage where nine cobbled sectors are programmed.
Sylvain Sudrie : « Always a pride »
The French triathlete, who just won his 5th national title, is having an ideal season start. He could well bring his 596 to the top. He came in 3rd in Abu Dhabi at the start of that season, 2nd in Fuertaventura and won in Barcelona and Deauville, and recently got his 5th national title, Sylvain Sudrie is one of the strong men for that season start.
2006: Launch of the 595
In 2006 LOOK launched a frame that was to excel for 4 seasons in the professional pack: the 595.
LOOK Beaumes de Venise still going strong
Despite an awful weather, the South of France riders keep the 1st place of the national circuit.
Sudrie is still the master
5th national title for the LOOK triathlete after winning in Gravelines.
9 teams with LOOK for the 101st edition
Leeds (GB) is welcoming the start of the Tour de France this Saturday. A review of the LOOK athletes who could shine on the road this July.
2 medals for the S-Track
Austrian rider Alban Lakata and Swizerland Christoph Sauser finish second and third in South Africa.
Sixteen titles for LOOK !
LOOK athletes won an incredible 10 titles in the line race and another six titles in TT during last week-end national Championships.
Sauser dominates Europe
He'll be defending his world title at the end of June, but right now the S-Track rider is wearing the continental crown.
Sudrie wins, Faure second
LOOK takes the first steps of the podium with Sylvain Sudrie's victory and Hervé Faure's second place.
Rossetto : « We enjoy riding together »
The Big Mat Auber 93 rider won the Boucles de la Mayenne, the result of team work.
Aigroz back on track
After an unsuccessful season last year, the Swiss triathlete gets on an international podium for the first time this season last week-end in Rapperswil.
Julien Simon : « Victory, the Number 1 goal »
After his arrival in the Cofidis team in the inter season, the 28 year-old Breton sprinter keeps the lead of the French Cup ranking after his victory at the Plumélec GP, his first victory for Cofidis.
Kéo 2 Max Carbon ProTeam
Fly your favourite's team colours with the Kéo 2 Max Carbon ProTeam, which takes on the colours of 3 great World Tour teams : Saxo Tinkoff, Oméga Pharma Quick-Stem and Movistar.
695 Light Flag Edition
Because life's not just about football, LOOK launches in honour of the World Cup a 695 Light Flag Edition taking on the colours of 6 participating countries : Brazil, France, Italy, England, Japan and the USA...which one will you choose ?
585 : a new reference
2004 is a year rich in innovations. At pedal level, it is the advent of the new Keo standard, and at road bike level, LOOK launches a product that will become the reference for the years 2000 : the 585.
The younger generation takes on the Giro
24 years-old Nairo Quintana wins his first Grand Tour, where LOOK athletes take the first 6 places of the General Classification.
French Cup : Julien Simon and Luis Angel Maté, King of Brittany !
Cofidis riders sign a double at the Plumelec Grand Prix, one of the greatest race on the French calendar. Julien Simon stays in the lead of the French Cup.