LOOK will be on the tradeshows in September to unveil the new 2011 range.

The tradeshow season kicks in with Eurobike, (1st - 4th Sept), in Germany, where the brand new Kéo Power will be launched : this new pedal, developped by LOOK, is compatible with POLAR technology, the inventor of heart rate monitors. Thanks to this pedal, riders will be able to measure power output and pedaling frequency. This is an exclusive project for the two brands, who share a passion for innovation.

LOOK will be announcing another partnership, with Lacoste, with who LOOK has created a concept bike for urban use, combining LOOK technology to lightness, design and elegance.

LOOK will also be at :

R'Bike - Lyon
18 - 20 September

Interbike - Las Vegas
22 - 24 September

Roc d'Azur - Fréjus
6 - 10 October