

Team Rwanda : the story of a unique project
Team Rwanda was founded in 2006 after Jonathan “Jock” Boyer assisted with a local bike race and spotted some significant talent. He came to Rwanda the beginning of 2007 to test riders and started with an initial team of five. Team Rwanda has continued to gain momentum during the past five years and is now poised to take the next step as a truly competitive international cycling team. The foundation has been laid to continue developing current riders, as well as attracting new young riders who are positioned to help Team Rwanda reach the pinnacle of cycling, the Tour de France.
LOOK dedicates its expertise to the LACOSTE LAB
LACOSTE LAB revives the tradition of innovation that is part of LACOSTE's DNA. LACOSTE LAB's products show the natural link between the brand's history, its past and its future. LACOSTE LAB represents the future of the brand, giving it a head start by identifying tomorrow's products.
Beijing brings luck to LOOK athletes
The 3rd leg of the Track World Cup was taking place in Beijing from January 13th to 15th. It was the occasion for LOOK to pick up 13 more medals, including 5 Gold.
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pour retrouver la vidéo du reportage LOOK diffusé sur France 3 Bourgogne le 23 décembre 2011
2011: VICTORIES AND EMOTIONS
This year again, many athletes carried the colours of LOOK on the podiums. Whether it was on the road, the track, in triathlons or MTB, 2011 was fruitful for LOOK.
« LA LOOK 2012 » on the 20th of May !
More than a thousand cyclists were on the starting grid of the famous Magny-Cours track in 2011 for “La LOOK” cyclosportive. On the 20th of May, you will get the chance to ride again on the French race track for the 2012 edition of “La LOOK”.
LOOK Cycle is «the most innovative French SME » of the last twenty years in its field
The French National Institute for Industrial Property (INPI), which had already rewarded the company from Burgundy on two occasions, awarded LOOK a special Trophee from 2 categories, ‘Sport- Leisure’, and ‘Everyday Life’. This was even more special as this was the 60th anniversary of the creation of INPI the 20th anniversary of the INPI Trophees.
9 more medals for LOOK at the Track World Cup
LOOK goes away for the 2nd leg of the Track World Cup, which was taking place in Cali, Columbia, from December 1st to 3rd, with 9 medals, including one Gold for François Pervis. All those great results from the French, Canadian and German track riders were achieved using LOOK 596 and 496.
LOOK attends the 20th anniversary of the INPI Trophees
This Monday, December 5th, the National Institute for Industrial Property (INPI) will celebrate the 20th anniversary of its Trophees.
7 Ironman, 7 Emirates in 7 days !
American businessman Scott Ragsdale, who had set himself the incredible challenge to complete 7 Ironman distances, in 7 Emirates for 7 consecutive days, has just won his bet.
The 920 gets its own Star
After winning a Eurobike Award in Germany in September 2011, the 920 has just been rewarded with a Star of the Observeur du Design, which celebrates the products with the most innovative design.
LOOK collects 5 medals
The Track World Cup is kicking off, with the first leg taking place in Astana, Kazakhstan, from 4th to 6th November.
French and Chinese federations, as well as the German Team Erdgas 2012, all equiped with LOOK 496 and 596, displayed their talent and allowed LOOK to score 5 more medals, including 2 Gold.
8 medals for LOOK
The French team, equipped with LOOK 496 and 596, have once again surpassed themselves at the Track European Championships that took place in Apeldoorn, Netherlands, from 21st til 23rd October.